The email lists are full of them – one time buyers and non-responders who can substantially minimize our deliverability and conversion rates. The e-mail marketers have created millions of ways to win them back, but whether it’s a loyalty plan, re-subscription reminder or a satisfaction survey only those who have once responded are actually worth the effort. What seems to be the key issue when planning a re-engagement campaign is the reason for their loss of interest, be it a vague sense of dissatisfaction or disappointment, lack of relevance, or simple boredom.
