Easter seems to be an unpopular email motif.
Out of 250 newsletters in my inbox (on week’s share) 25 used it – with only 13 including it in the subject line. Two days before the Good Friday I still haven’t got a single Easter wishes email!! Well, only family and friends, but that doesn’t count…
Meeting the requirement of high level of individualization in an email campaign can be time-consuming and normally involves a detailed customer profile. However, there’s a trick that you can do once in a while to bring out the sense of high level of relevance. All you have to do is watch out for opportunities in the real life and build your newsletter around it. Hence, today’s topic is: a review of a few recent real time emailing campaigns.
