I really lack inspiration for this week post. Mainly because my inbox provides no breathtaking creatives. A glimpse at messages from the last ten days brings variations of the same few ideas: spring/summer collections, limited offers, deadlines, last calls, sales, discounts, free shipping offers and essential style tips. Just how much shopping can your wallet bear?
Meeting the requirement of high level of individualization in an email campaign can be time-consuming and normally involves a detailed customer profile. However, there’s a trick that you can do once in a while to bring out the sense of high level of relevance. All you have to do is watch out for opportunities in the real life and build your newsletter around it. Hence, today’s topic is: a review of a few recent real time emailing campaigns.
