It’s the era of information and with it comes the growing awareness of the marketing strategies that are attacking us from every corner. The customers are getting better at spotting sham, and with it their selectivity grows. This means that you need to double your efforts for the message to get through, and find new approach measured by metrics other than CTR or ROI. Purely transactional attitude is not a long-term strategy anymore.
Proper sign-up procedures should be an ABC of every email marketer. Whom, when, where and how to invite to subscribe is an essential first stage of your list creation and subscriber management. Since I am a bit of a newsletter collector I took it personally and signed up for more bulk emails. Going through a number of subscription forms has given me some insight into what should be avoided and included to make them more effective.
The major concern these days that all internet marketers are trying to address is why people start a relationship by subscribing, what makes them want to terminate it and how they go about it. Some recent studies point out that just the way a spontaneous “sparkle” of interest can start a relationship, a similar “sparkle” of reluctance can kill it. Now, the question that should follow is: what an email marketer can do to prevent it, or at least sustain the life of a relationship for as long as possible.
I really lack inspiration for this week post. Mainly because my inbox provides no breathtaking creatives. A glimpse at messages from the last ten days brings variations of the same few ideas: spring/summer collections, limited offers, deadlines, last calls, sales, discounts, free shipping offers and essential style tips. Just how much shopping can your wallet bear?
