Wpisy otagowane: email subject line



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Subject Line Revisited

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    2011-02-11 05:27

At the beginning of everything, the essential question every email marketer struggles with is: What makes an email open?

And before it is a relevant content, classy creative, killer incentive, or slick call-to-action – it’s the subject line!! Be it newsletter, autoresponder, or trigger mail – they all need unique carefully planned subject lines. All is decided in a nick of time – a glimpse of an eye. Even though it’s only a few words, they can mean a no-go. So here are a few simple rules to generate opens only – extracted and tested by experts.

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Top 8 Tips for Professional Email Marketing

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    2010-03-18 06:57

Every company should at least be aware of the benefits of using email marketing by now. It’s the channel that delivers the highest conversion rates by far, while being the most cost effective by a mile. However, at ExpertSender, we’re aware of the challenges marketers can face when trying to achieve professional-level email marketing. That’s why we decided to kick off our blog with an article presenting our top tips for getting the most out of your email marketing investment. Read it through, then get all hands on deck to implement the following to your email campaigns!

ExpertSender’s Top 8 Tips for Professional Email Marketing

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