No matter how great or well-designed your offer and checkout process is, you‘ll always have customers who will leave items in their basket and won’t complete their order. Fortunately, if you use automated triggered email campaign wisely, then you can win back these customers and turn abandoned baskets into high revenue.
The question of efficient brand promotion has recently become vital for all online retailers. No service or product is unique anymore – their distinctive features sink in the sea of variations of the same idea. Ruthless as it sounds, we have to face it and deal with it. If we want it to be us, and not the tens or hundreds of our likes we have to stand out from the crowd, become recognizable and memorable.
When it comes to creating buzz, no one does it better than Apple and Steve Jobs. They are famous for simple, but highly inventive marketing ideas that keep people craving their products and rushing to the stores on launch day.
It was business as usual with the recent release of iPhone 4…well, almost sort of. Antenna issues aside, this time there was a unique ingredient added to the email marketing mix. Quite a few lucky customers who contacted Apple about the new iPhone received a “personal” response from the celebrated CEO, Steve Jobs himself!
Email marketing is like dating. First you have to get to know your ‘subscriber‘. Then, find a common connection, establish trust and show them you care. Finally, move on to building a strong relationship. Easy, right? (at least in the email marketing universe!)
Email marketers know that relationships and trust play a tremendous role in sales. It is the relationship between the customer and the brand that nurtures trust in the product or service. So if it doesn’t click, they won’t buy any of it.
Every company should at least be aware of the benefits of using email marketing by now. It’s the channel that delivers the highest conversion rates by far, while being the most cost effective by a mile. However, at ExpertSender, we’re aware of the challenges marketers can face when trying to achieve professional-level email marketing. That’s why we decided to kick off our blog with an article presenting our top tips for getting the most out of your email marketing investment. Read it through, then get all hands on deck to implement the following to your email campaigns!
