“Relevance is the king” Marketing Sherpa announced in January. Considering the growing numbers of commercial emails we’re receiving and the email users’ growing awareness of marketing practices relevance becomes a major factor to consider: relevant subject line generates higher opens, relevant content increases website traffic, and in turn conversion rates, sales and ROI indexes.
In the world of “open or delete” relevance is email personalization. Those who still think it’s addressing your subscribers with their first names – it’s time to move to the next level. Targeted emails, dynamic content, personalization tags, individualized links – the latest technologies allow you to do that and so much more.
