It has already been proven that email segmentation does wonders to your results. Being relevant in your communication is more important than the creative or offer you send. This of course requires cutting down to size your list and very often targeting narrow groups of subscribers. And the way you do it is crucial for your success.

Segmentation is one of the marketing basics. It is about improving your knowledge about customers and prospects. Understanding what makes each of your customers unique and how they differ from each other will allow you to precisely meet customers’ needs, wants and preferences.