The real power behind email marketing lies in making use of the right customer information at the right time. Everyone knows there are multiple ways to personalize your messages, like using first names or targeting your messages to specific segments. But let’s explore the frontiers of target marketing from a perspective that’s under-rated and over-looked. But not by us!

There are effective ways to remind clients about the value of your brand, even if it appears they’ve forgotten about you. The only thing you need is the data about the last action performed by each of your recipients and a targeted message. The trick is to pick up the thread where they left off…

Ladies and gentlemen, behold the power of reminders!