I thought it would be useful for all of you who are just starting in email marketing to lay out few basic elements for your emails. With a well-crafted email you can skyrocket your results and over the last few years I have developed a list of things, which I include in my emails. They’re nothing extraordinary or super-inventive. Just simple things that require little time and effort but can make your campaigns both more profitable and successful.
Subject line’s purpose should reach far beyond a simple unique open. It should generate RIA: recognition, interest, action.
Each of those three issues has already been discussed in detail on many specialist corporate (and not only) blogs, including this one.
Today I’d like to focus on the third one: action. Email marketing basics will tell you that nothing inspires action better than a powerful call to action. Let’s analyze a handful of picks from my inbox to see if and how CTAs can improve the engagement metrics.
Is the re-engagement season officially started? I just got two requests. Quite extraordinary, as they’re the first two I got this year and both within a week’s time.
The email lists are full of them – one time buyers and non-responders who can substantially minimize our deliverability and conversion rates. The e-mail marketers have created millions of ways to win them back, but whether it’s a loyalty plan, re-subscription reminder or a satisfaction survey only those who have once responded are actually worth the effort. What seems to be the key issue when planning a re-engagement campaign is the reason for their loss of interest, be it a vague sense of dissatisfaction or disappointment, lack of relevance, or simple boredom.
When it comes to creating buzz, no one does it better than Apple and Steve Jobs. They are famous for simple, but highly inventive marketing ideas that keep people craving their products and rushing to the stores on launch day.
It was business as usual with the recent release of iPhone 4…well, almost sort of. Antenna issues aside, this time there was a unique ingredient added to the email marketing mix. Quite a few lucky customers who contacted Apple about the new iPhone received a “personal” response from the celebrated CEO, Steve Jobs himself!
Email marketing is like dating. First you have to get to know your ‘subscriber‘. Then, find a common connection, establish trust and show them you care. Finally, move on to building a strong relationship. Easy, right? (at least in the email marketing universe!)
Email marketers know that relationships and trust play a tremendous role in sales. It is the relationship between the customer and the brand that nurtures trust in the product or service. So if it doesn’t click, they won’t buy any of it.
Today we are going to contrast two completely different design concepts. I personally guarantee that after reading this article you will know how to differentiate the good ones from the bad!
The real power behind email marketing lies in making use of the right customer information at the right time. Everyone knows there are multiple ways to personalize your messages, like using first names or targeting your messages to specific segments. But let’s explore the frontiers of target marketing from a perspective that’s under-rated and over-looked. But not by us!
There are effective ways to remind clients about the value of your brand, even if it appears they’ve forgotten about you. The only thing you need is the data about the last action performed by each of your recipients and a targeted message. The trick is to pick up the thread where they left off…
Ladies and gentlemen, behold the power of reminders!
Every company should at least be aware of the benefits of using email marketing by now. It’s the channel that delivers the highest conversion rates by far, while being the most cost effective by a mile. However, at ExpertSender, we’re aware of the challenges marketers can face when trying to achieve professional-level email marketing. That’s why we decided to kick off our blog with an article presenting our top tips for getting the most out of your email marketing investment. Read it through, then get all hands on deck to implement the following to your email campaigns!
