No matter how great or well-designed your offer and checkout process is, you‘ll always have customers who will leave items in their basket and won’t complete their order. Fortunately, if you use automated triggered email campaign wisely, then you can win back these customers and turn abandoned baskets into high revenue.
Deliverability has become the major concern of all the email marketers. It’s clear and simple – no matter how innovative your email content, if it doesn’t find its way to the subscriber’s inbox – it’s good for nothing. Due to constant innovations being implemented by the major ISPs to control the mail stream, it’s becoming more important than ever. There are many reasons for problems with deliverability but they all can be classified in the following categories: email authentication, sender’s reputation and recipient engagement.
Proper sign-up procedures should be an ABC of every email marketer. Whom, when, where and how to invite to subscribe is an essential first stage of your list creation and subscriber management. Since I am a bit of a newsletter collector I took it personally and signed up for more bulk emails. Going through a number of subscription forms has given me some insight into what should be avoided and included to make them more effective.
