We want to know all about industry’s practices and how to translate them into a successful mailing campaign. However, we often forget that sometimes trying too much is simply too much – especially for a customer. It not only makes the open and click rates slump, but can also significantly damage the brand reputation.
Most of us know the email marketing ABC and yet, from time to time in my inbox I bump into things which get me really stunned.
So, today, on the menu: the review of ideas I will never buy – my personal selection.
