No matter how great or well-designed your offer and checkout process is, you‘ll always have customers who will leave items in their basket and won’t complete their order. Fortunately, if you use automated triggered email campaign wisely, then you can win back these customers and turn abandoned baskets into high revenue.
Consumers these days expect messages with content that will be valuable and relevant for them. The more value you bring, the more successful your campaign will be. It’s a common standard to send personalized, one-to-one messages. But, as your database grows, you will find yourself creating more and more segments. So, let’s say you end up with 140 list segments. All very important, all profitable. Of course it would be too time consuming to create 140 different creatives for each one! In order to solve this, you can use automated personalization like Dynamic Content, which will allow you to bring highly relevant content using different variables in a SINGLE creative.
I thought it would be useful for all of you who are just starting in email marketing to lay out few basic elements for your emails. With a well-crafted email you can skyrocket your results and over the last few years I have developed a list of things, which I include in my emails. They’re nothing extraordinary or super-inventive. Just simple things that require little time and effort but can make your campaigns both more profitable and successful.
Well… Valentine’s Day was 3 weeks ago, but if you’re planning to create some mushy email campaign for the next year, you better read this article already. Here is some insight and inspiration for you. The overall idea this year was to focus on products and offers that were already available and just adjusting them to this special occasion. So even if you don’t have time or any special campaign for this holiday, you can use it to promote and sell some more of your products/offers. Go ahead and spread some love!
We want to know all about industry’s practices and how to translate them into a successful mailing campaign. However, we often forget that sometimes trying too much is simply too much – especially for a customer. It not only makes the open and click rates slump, but can also significantly damage the brand reputation.
Most of us know the email marketing ABC and yet, from time to time in my inbox I bump into things which get me really stunned.
So, today, on the menu: the review of ideas I will never buy – my personal selection.
Subject line’s purpose should reach far beyond a simple unique open. It should generate RIA: recognition, interest, action.
Each of those three issues has already been discussed in detail on many specialist corporate (and not only) blogs, including this one.
Today I’d like to focus on the third one: action. Email marketing basics will tell you that nothing inspires action better than a powerful call to action. Let’s analyze a handful of picks from my inbox to see if and how CTAs can improve the engagement metrics.
Creating the sense of urgency in your newsletter is supposed to be one of the killer tactics for boosting engagement rates and turning your prospects into customers. Information about a limited offer is bound to push to action those readers who normally have the tendency to hesitate and delay purchases.
The era of batch-and-blast campaigns is over. Today’s most powerful tool seems to be relevance, which underscores the need for careful database segmentation. However, being a complex and delicate undertaking, for many it is still only a theory. In practice it poses too many doubts and problems especially for the inexperienced ones: bad choices for segments may result in no improvement, or even be worse than no segmentation at all. That’s why we all depreciate it. MarketingSherpa’s recent case study is one of a few which not only present its benefits but also some practical ideas on how to successfully implement it.
Nothing is forever, especially not your lists. They’re unstable collections of entries which become updated and outdated all the time. As time goes by you can loose even 30% of them* due to normal attrition. This can significantly impact your delivery and reputation. However, you don’t have to sit and watch as your stats slowly go down. There are many standard procedures that can be applied on a daily basis to minimize the effects of list fatigue and help maintain its high quality.
Is the re-engagement season officially started? I just got two requests. Quite extraordinary, as they’re the first two I got this year and both within a week’s time.
