Consumers these days expect messages with content that will be valuable and relevant for them. The more value you bring, the more successful your campaign will be. It’s a common standard to send personalized, one-to-one messages. But, as your database grows, you will find yourself creating more and more segments. So, let’s say you end up with 140 list segments. All very important, all profitable. Of course it would be too time consuming to create 140 different creatives for each one! In order to solve this, you can use automated personalization like Dynamic Content, which will allow you to bring highly relevant content using different variables in a SINGLE creative.
