No matter how great or well-designed your offer and checkout process is, you‘ll always have customers who will leave items in their basket and won’t complete their order. Fortunately, if you use automated triggered email campaign wisely, then you can win back these customers and turn abandoned baskets into high revenue.
Consumers these days expect messages with content that will be valuable and relevant for them. The more value you bring, the more successful your campaign will be. It’s a common standard to send personalized, one-to-one messages. But, as your database grows, you will find yourself creating more and more segments. So, let’s say you end up with 140 list segments. All very important, all profitable. Of course it would be too time consuming to create 140 different creatives for each one! In order to solve this, you can use automated personalization like Dynamic Content, which will allow you to bring highly relevant content using different variables in a SINGLE creative.
I thought it would be useful for all of you who are just starting in email marketing to lay out few basic elements for your emails. With a well-crafted email you can skyrocket your results and over the last few years I have developed a list of things, which I include in my emails. They’re nothing extraordinary or super-inventive. Just simple things that require little time and effort but can make your campaigns both more profitable and successful.
Well… Valentine’s Day was 3 weeks ago, but if you’re planning to create some mushy email campaign for the next year, you better read this article already. Here is some insight and inspiration for you. The overall idea this year was to focus on products and offers that were already available and just adjusting them to this special occasion. So even if you don’t have time or any special campaign for this holiday, you can use it to promote and sell some more of your products/offers. Go ahead and spread some love!
It has already been proven that email segmentation does wonders to your results. Being relevant in your communication is more important than the creative or offer you send. This of course requires cutting down to size your list and very often targeting narrow groups of subscribers. And the way you do it is crucial for your success.
Segmentation is one of the marketing basics. It is about improving your knowledge about customers and prospects. Understanding what makes each of your customers unique and how they differ from each other will allow you to precisely meet customers’ needs, wants and preferences.
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When it comes to creating buzz, no one does it better than Apple and Steve Jobs. They are famous for simple, but highly inventive marketing ideas that keep people craving their products and rushing to the stores on launch day.
It was business as usual with the recent release of iPhone 4…well, almost sort of. Antenna issues aside, this time there was a unique ingredient added to the email marketing mix. Quite a few lucky customers who contacted Apple about the new iPhone received a “personal” response from the celebrated CEO, Steve Jobs himself!
Email marketing is like dating. First you have to get to know your ‘subscriber‘. Then, find a common connection, establish trust and show them you care. Finally, move on to building a strong relationship. Easy, right? (at least in the email marketing universe!)
Email marketers know that relationships and trust play a tremendous role in sales. It is the relationship between the customer and the brand that nurtures trust in the product or service. So if it doesn’t click, they won’t buy any of it.
